Customer expectations are evolving rapidly, and organisations must rethink how they deliver seamless, personalised experiences. In this webinar, leaders from ServiceNow and NTT DATA will explore how agentic AI is reshaping the customer journey—from self-service and virtual assistants to human-assisted interactions and back-office operations. Join our expert panel as they discuss: • How AI is driving proactive engagement, real-time personalisation, and predictive service. • Strategies for balancing AI-driven automation with the human touch to build customer trust. • Practical steps to align front-office and back-office operations for end-to-end service excellence. • Future insights: what the next five years of AI-powered customer experience will look like. Through real-world use cases and expert perspectives, we’ll uncover how organisations can leverage AI to modernise service operations, enhance efficiency, and create memorable customer journeys that deliver a true competitive edge. Don’t miss this opportunity to gain thought leadership insights from ServiceNow and NTT DATA experts.