In this episode, Alexis Williams, Global Head of Strategic Alliances at Atlassian, sits down with Max Furmanov, Senior Managing Director at Accenture, live from AWS re:Invent in Las Vegas. Their conversation explores how the cloud migration landscape has evolved, moving beyond simple “lift- and-shift” strategies to focus on embedding true business transformation. Max shares that organizations are now rethinking operating models, talent, and processes to unlock real value from the cloud, emphasizing that technology alone isn’t enough success depends on people, change management, and organizational alignment. The discussion highlights the Atlassian System of Work as a strategic foundation for transformation, enabling teams to break down silos and orchestrate change more effectively. By integrating products and processes, organizations can align people, track goals, and accelerate execution. Max and Alexis also discuss the growing influence of AI, noting that generative AI is driving cloud adoption and that a connected, real-time data environment is essential for operationalizing AI and achieving meaningful outcomes. The episode concludes with practical advice for leaders: start with the business outcomes you want to achieve and work backwards to determine how technology and cloud can enable those goals. This approach ensures that
transformation efforts are both compelling and effective, helping organizations realize the full promise of cloud and AI with the combined expertise of Atlassian and Accenture.