We are witnessing a fundamental shift in how organizations harness their data. The early days of analytics were marked by what I call Type 1 Intelligence—departmental insights born from tools like Excel, Tableau, and Google Sheets. These tools gave us our “first light.” It was a thrilling beginning—data finally being used, questions being asked, answers starting to emerge. But this light was fragmented. Each department lit up its own corner of the enterprise, disconnected from the rest. Data lived in silos. Insight didn’t scale. 

The organization remained blind to the bigger picture. Today, the most forward-thinking companies are pushing into Type 2 Intelligence Enterprise
Intelligence. They’re not just collecting data; they’re connecting it. Across clouds, across applications, and across business units. They’re building semantic, governed, and open intelligence layers that represent how their businesses truly operate. These leaders are moving past pilots and proofs of concept. They’re deploying intelligence in production, at scale, where
it can drive real outcomes