Streaming media companies track ad and content delivery metrics such as ad insertion performance, CDN errors, stall rates, and failed ad and content starts, to improve the quality of experience for their users. Connecting those metrics to business impact such as churn and engagement or impact on advertising KPIs, however, can be challenging because they're delivering content to all different types of devices, in disparate locations, and across disparate content workflows. Optimizing for both user retention and new user acquisition requires internal alignment between business KPIs and technical metrics to prioritize those efforts with the highest ROI. Identifying any issues, and optimizing the end-to-end content workflow, including the use of advertising, will provide clarity on how to improve core KPIs This webinar, which will feature a demo by AWS and Hydrolix will show how streaming media companies can collect and correlate business and technical metrics and use the data to improve the quality of experience, acquire more users and grow their revenue. Agenda:
1. Introductions 2. Overview of pain points and the need for business and technical metric correlation 3. Demo how Hydrolix, Datazoom and AWS are bringing those metrics together, in one view, and how they solve your pain points 4. Next steps 5. Q&A